petite myel

petite myel by Frida Preciado.

Frida is a Mexican food lover known for creating playful and colorful projects. After studying International Relations and spending a year abroad in Madrid, she worked at the Israeli Embassy before launching her own brand in Mexico.

I developed the visual identity for Petite Myel, creating a playful yet refined brand inspired by brunch culture, picnics and a chic, feminine lifestyle.

The project focused on building a distinctive and cohesive visual universe through colorful graphics, elegant details and a fresh, contemporary approach to packaging.

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